For Pharma and Biotech

Embedding Authentic Patient Perspectives Into Drug Development

We partner with pharmaceutical and biotech teams to bridge the gap between the lab and the exam room. By leveraging real patient–provider dynamics, we uncover unmet needs, support trial design, and ensure that every stage of development reflects the voices of patients—leading to treatments that deliver both scientific and human impact.

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How Lucid can help

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Patient-Centered
Care Delivery

Uncover authentic interpersonal dynamics to guide care innovation with true patient perspectives

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Patient-Integrated R&D

Balance “can we” with “should we” to focus investments on programs that will have meaningful patient impact

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Behavioral Science

Apply behavioral insights to overcome barriers and improve real-world health outcomes

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Patient Engagement

Build trusted, compliant partnerships globally with patients and advocates to shape solutions

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Culture and
Organizational Activation

Embed patient-first thinking across teams and functions to drive lasting transformation

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Not sure where to start? Consider a Masterclass

Deepen your expertise with immersive learning that bridges science, strategy, and patient perspective. Our masterclasses will also help organizations build cultures that unlock meaningful, patient-centered innovation.

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